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A brand new commercial launched in celebration of World Down Syndrome Day (March 21) challenges stereotypes by showcasing the capabilities of people with Down syndrome.
It encourages viewers to rethink their assumptions and has acquired optimistic suggestions on social media for its empowering message.
The advert, produced by CoorDown and Small New York with assist from the Nationwide Down Syndrome Society (NDSS) and different organizations, showcases Madison Tevlin, a 22-year-old mannequin and actress with Down syndrome, partaking in dialog with a bartender.
Within the video, Tevlin challenges stereotypes, addressing the belief that she can’t drink a margarita and thus isn’t served one, highlighting how such assumptions grow to be actuality.
She then confronts one other false impression, addressing mother and father who assume she can’t reside on her personal and subsequently don’t encourage her to take action.
CoorDown, main the “Assume That I Can” marketing campaign for World Down Syndrome Day, is a corporation based mostly in Italy, in line with TODAY.
Marta Sodano, an Italian lady with Down syndrome, partly impressed their marketing campaign.
She spoke on the World Down Syndrome Day Convention on the United Nations, as said in a press launch by the NDSS.
Marta highlighted an idea in psychology referred to as the “self-fulfilling prophecy.”
She defined that if a trainer believes a scholar can’t perceive, they won’t educate them correctly, which turns into a self-fulfilling prophecy.
Marta believes there’s all the time a easy option to clarify issues and feels annoyed by issues not being taught to her.
Kandi Pickard, president and CEO of NDSS, highlights the impression of the World Down Syndrome Day advert, noting discussions about altering views.
The video goals to debunk stereotypes, notably relating to the misperception that people with disabilities can’t take care of themselves or make selections.
It emphasizes the range and shared wishes of the Down syndrome neighborhood, sparking important conversations that reveal their magnificence and capabilities to the general public.
“That is what we do as a company day in and time out. We need to shift the general public notion of Down syndrome,” she mentioned.
The story of Tommy and Maryanne Pilling illustrates how stereotypes can hinder people with Down syndrome from realizing their potential.
Regardless of going through criticism for his or her love and marriage three many years in the past, they acquired assist from Maryanne’s household.
Their 25-year marriage, till Tommy’s passing in 2020, was a testomony to their love and resilience.
Lindi Newman, Maryanne’s sister, emphasised the significance of unconditional assist and the appropriate to marry with out discrimination, as shared with TODAY.com in 2017.
Breaking stereotypes performed a big function in Chris Nikic’s achievement as the primary particular person with Down syndrome to finish an Ironman race.
Regardless of initially going through negativity about his talents, Chris and his father, Nik Nikic, remained decided.
Nik emphasised the prevailing narrative of limitations surrounding Down syndrome however expressed his confidence in Chris’s capabilities, stating to TODAY.com in 2020, “Chris goes to show if he can do an Ironman and he can do anything.”
Nik highlighted that Chris’s historic accomplishment not solely opens doorways for him but additionally challenges societal perceptions of individuals with Down syndrome.
The International Down Syndrome Basis says extra adults with Down syndrome within the U.S. reside on their very own with little assist from household or the federal government.
Some may even reside alone, although it’s a small quantity.
For the reason that launch of the “Assume That I Can” video, many individuals on social media have expressed gratitude for the way it impressed them to problem their prejudices about Down syndrome.
An individual commented on Instagram: “Being an older sister of a DS particular person. I’m responsible of treating my sister this manner typically. However don’t fear, she units me straight.”
One other Instagram consumer wrote: “I simply posted one thing in the present day relating to doubting my son’s capabilities typically, and that is such a good way to redirect our mind-set, whilst mother and father. Thanks for such an exquisite video.”
CEO Kandi reported that a lot of the suggestions was optimistic, emphasizing that actions like swearing, ingesting, and intercourse are regular elements of life for many individuals.
“They’re going to be going to varsity, and there’s a chance to go to the bar and have a drink. They need to reside on their very own. They need to do these items,” she added.
As a mom of three, together with a 12-year-old with Down syndrome, Kandi acknowledged the challenges some households face in seeing past the incapacity to acknowledge the alternatives obtainable to people with Down syndrome.
Watch Madison Tevlin on the “Assume That I Can” marketing campaign advert for World Down Syndrome Day beneath:
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